10 Reasons Why

10 Flashbacks to Childhood Candy in the 70s

10 Flashbacks to Childhood Candy


1. Lik-A-Stix

So you had this thing with three connected pouches, filled with what was essentially flavored sugar, and then this long, flat “stick” that looked like somebody had stepped on a piece of chalk. You took the stick, you picked a pouch, and you shoved said stick into the powdery goodness until it was nicely coated. Then you went after that stick with your mouth like you were trying out for the sequel of “Debbie Does Dallas”.

This was great fun until the powder levels got too low in the pouches, and then your stick would present you with increasingly-disappointing levels of pure energy. Which meant, of course, that you would then have to up-end the pouches into your desperate mouth, because we were not about to waste any of that mess. Trouble is, being children, we were relatively uncoordinated and the powder would get everywhere, all over our faces, making us look like clowns on crack.


2. Now and Laters

These were like little squares of especially resilient taffy that came individually-wrapped in a little row of packaging which advertised that the contents contained candy jewels that would last forever. This was a fascinating concept to the childhood mind. Something sweet that you could eat for the rest of your life? I must immediately snatch up one of these packages and pester Mommy about it until she gives in.

And, somewhat true to the promised duration of the sugary pleasure, it did indeed take some time to get these things down, unless you happened to have jaws of steel or simply didn’t bother to chew things before swallowing. You would chew for a bit, suck for a bit while your aching baby teeth rested, and then chew some more. Sometimes you would eventually succeed with consumption, other times you would get bored and just chunk the gooey wad under the couch.


3. Wax Lips

These little items were exactly that, hunks of “edible” wax manipulated to look like human lips. Well, lips that had taken a dip in the collagen pool a time or two. We would shove these things in our mouths and then run around pretending to be somebody else, like movie stars or cheerleaders. Trouble is, you couldn’t really talk when you had the wax in your mouth. Or breathe, actually. So the entertainment factor was somewhat limited after about three minutes.

Yes, you could theoretically eat them, but no one really enjoyed this angle very much, as the flavor was comparable to chewing on an unscented candle, and just as pointless. More castoffs for the candy graveyard under the couch.


4. Pop Rocks

Despite the enticing rumors, Mikey the Cereal Boy did not perish whilst consuming this treat, although it was great fun to contemplate candy that could kill. And while the candy, once placed in the mouth, did not quite reach the supposed explosive results that were hinted at in advertising, there was definitely something going on, creating a mildly-startling semblance of crackling and movement, thusly keeping children occupied for a good few minutes and leaving them satisfied.

Unless you were one of those little urchins who suddenly discovered that you did not care, at all, for the sensation of something unholy squirming about on your tongue. Who knows how often the insides of a wood-paneled station wagon were rudely coated with Pop Rocks residue when an unpleased child could not get the window rolled down fast enough.


5. Gold Nugget Bubble Gum

After forking over your coinage, you were presented with a little white fabric pouch, with its very own drawstring, containing bits of coated chewing gum that had been processed by some machine to look like something somebody found in one of those gold rushes back in the day. This was a win-win situation, as not only did you get something you could chew annoyingly for an extended amount of time (something children cherish), but you also had a clever tiny satchel wherein you could later stash small objects of great value to your young mind.

Downside? There was something wrong with the flavor of that gum. And some of the “nuggets” were tiny little bits of relative nothing, so you often had to use up half the bag to get a decent chew. And since now everybody had a treasure bag for holding miniscule cherished keepsakes, bags that looked exactly the same, mistakes would often be made about which bag belonged to whom, thusly resulting in intense, heated sibling altercations that would last for years to come.


6. Laffy Taffy

Yet another entry in the “how else can we make a buck off of essentially the same candy” line of product promotion. I was personally disappointed at this particular effort. Yes, it was candy, so of course I would eat it, because God wanted me to do so. But still, the advertising for this product, in the form of jovial cartoon fruits, gave the impression that I would laugh hysterically with each bite. This did not happen. Instead, I just chewed. A lot.


7. Candy Cigarettes

This one is kind of a shock, reflecting back. But these things were all the rage in the decade of plaid polyester. Hey kids, guess what? You can have your very own pack of cigarettes, just like Mom and Dad! Okay, yes, you can’t actually light these little tubes of compressed sugar, but we took the time to add a little bit of pink coloring to one end so you can pretend that they are burning. Now run out and buy a pack so you can psychologically train for a future addiction!


8. Chuckles

These were basically square gum drops, although they did have a more robust sugar coating and a somewhat stronger flavor. And they were certainly colorful. But again, I was disappointed at the advertising promise of instant jocularity, this time in the form of a manic clown. Sadly, I did not laugh whilst consuming, I only gained weight that forced Mom to shop in the “husky” section of Wal-Mart. And that clown ended up being something you yelled your order toward at the local franchise of a drive-thru restaurant.


9. Bazooka Gum

These little squares of long-term chewiness were accompanied by your very own tiny comic strip, a little thing you could fold out and peruse as the sugar hit your bloodstream and eventually convinced you to act inappropriately and get yelled at by adult people. Most of the jokes in the strips were amazingly lame, but as a budding scholar, I appreciated any gift of literature I might receive. But what the hell was up with that weird chalky coating on those little squares of gum? Something wasn’t right there.


10. Blow-Pops

This was a mind-blowing creation at the time. Listen up, you screaming and hyperventilating little urchins, we have a double candy for you. We start off with a lovely flavored sucker. Yes, it’s a little big for some of your mouths, and it has that odd, protruding band around the equator that feels a little strange on your tongue and can catch on your teeth. But that’s because we’ve hidden an extra special prize inside. Sugar-drenched, chemically-altered bubble gum!

So get to suckin’, tiny tater tots. And eventually you will reach the treasure within. Sure, we should have realized that some of you wouldn’t be able to wait, and would start chewing on the sucker before the proper time, making it feel like you’re trying to ingest broken glass in a tar ball, but hey, bad things can happen when you’re unsupervised because your parents are stoned and watching “Mary Hartman, Mary Hartman” in the other room. The room with the swag lamps, the shag carpet and a TV that only has three channels. And a crushed-velvet couch with an amazing amount of discarded candy globs underneath it.



(Originally posted in “The Sound and the Fury” on 03/02/12.)


9 replies »

    • Tiffany,

      I, too, was guilty of inappropriate handling of the stick, with me noshing a bit more than I should have during the preliminary round, leading to that awkward moment when you have to use your finger to accomplish the remainder of your consumption goals. Very sad.



  1. Great post, Brian! I remember all of these from my childhood except the Gold Nugget gum. I remember saving and taking pennies, the rare nickel, or even an amazing dime! to the little corner store and Mr. Gleba’s patience as we hemmed and hawed deciding. Did you save the Bazooka Gum comics…as the bottom they had prizes you could send away for? Don’t remember what I got but I loved Bazooka Gum! Oh, let me add some other favorites: Dots Remember the long strips of paper and multi-colored dots, Tootsie Rolls and Tootsie Roll Pops (like them better than Blow Pops! But I am a Chocolate Fan). Cow’s Tails Caramel circles filled with cream. Thanks for the memories….Jo

    Liked by 1 person

    • Yep, we hoarded every little bit of change that we could snag (sometimes through borderline nefarious schemes). Once we had a respectable amount of coinage, we would head to our local store (three-block walk), march directly to the candy section, and then squat down, as all the penny and nickel candy was on the bottom row and you got the best bang for your buck. The next row up had the more-exclusive dime and sticker-shock quarter candies, where we would proceed with caution and lingered the longest. (The rows above that were essentially off-limits as purchases up there required parental funding.) And yes, I do remember saving up and sending off the Bazooka Gum comics, but I also don’t recall what the prizes were, so I’ll assume that getting something in the mail was actually more satisfying than what was actually sent… 😉

      Liked by 1 person

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